The Google AdWords keyword planner or Keywords Planner is one of those tools that is always mentioned in the field of web positioning.
Its reputation is so widespread that surely you read any post related to tips and techniques of the SEO world, you can check that it is mentioned or recommended to use.
However, the possibilities offered by him are not always comprehensively covered.
Many times we are just with certain tips or concrete actions to play in the tool … and that’s it.
Also, keep in mind that, in recent months, the Google keyword planner has undergone a very clear renovation in terms of the features it has and the data it provides.
So how do you make the most of the Google keyword planner?
Given the enormous relevance of this tool, which I have even recommended on several occasions in this blog, I have decided to publish a very extensive and complete guide to learn how to use it thoroughly.
To create this mega guide I have in this 72nd guest post with Jesús Pernas, a specialist in online marketing and corporate image.
He has elaborated an extensive post as a tutorial, in which he tells you in detail how to use the Google AdWords keyword tool.
The guide with everything you need to know about Keyword Planner Keyword Planner: The mega guide to learning how to use the Google Keyword Planner
When we develop an online visibility strategy we carry out different SEO, SEM or social actions, but for all of them we need a previous keyword planner that will help us to find the most profitable topics on which to develop content, ads and post.
Whether this study is conducted correctly will depend to a great extent on the success or failure of our strategies.
In this article we will see how the Google Adwords Keyword Planner can help you choose the best keywords so that your online project has the visibility you are looking for.
What is Google Keyword Planner?
Google Keyword Planner (or Google Keyword Planner) is a free tool that Google includes in Adwords accounts to allow us to identify the best keyword to launch our Adwords campaigns.
It is actually much more than that.
Later we will see how the Keyword Planner helps us to choose the keywords in which to focus our campaigns in Adwords.
But we’ll also see how useful it is for a good content strategy, to optimize our SEO on-page and for many more things.
How to open an Adwords account?
The only requirement to use the Keyword Planner, is to have an Adwords account, as it is a specific tool of Google.
Opening an account on Google Adwords is free.
You can use this tool for free to do a keyword research, and you will only pay for those Google ad campaigns that you decide to do.
Of course: when you try to access the tool for the first time you will have to meet the requirement to sign up for Google Adwords.
Long ago this was not an indispensable requirement, but now it is necessary to have an Adwords account if we want to use the Keyword Planner.
The process of registering a Google Adwords account may be a barrier for some users, as it is a process in which we are asked to generate a PPC campaign, our bank details, etc.
This makes many users who just want to use the planner to optimize their content will be reluctant to use it.
But in reality this process will not force us to pay anything, as we can stop the campaign at the same time of discharge (when it has not yet been approved).
During the process, the more novice users may be insecure to have to make this complete configuration of an Adwords campaign, when in fact all they want is to use only the Google Adwords keyword planner.
That is why I will try to show you step by step the entire process of signing up for Google Adwords and access to Google Adwords keyword tools.
And for that, nothing better than to see how it is done in detail so that this initial uncertainty disappears.
What uses will we give to the keyword planner?
Keyword Planner is designed to optimize our SEM campaigns in Google Adwords, but its usefulness is much more extensive.
Thanks to this Google Adwords keyword tools we can (among other things):
- Choose keyword groups for our Adwords ads
- Choose the most profitable keywords for our business’s SEO strategy.
- Finding micro-niches for Adsense
- Analyze the keywords with which the competition is positioned (to compare them with us and thus be able to overcome them)
- Check if Google understands the keywords with which we try to position our website
- However, in order to get real juice from the tool, it will be necessary to first understand where all the data provided by Google Keyword
- Planner comes from and how it is calculated.
Likewise, it will be very useful to learn how to segment correctly according to our needs and make certain filters in the search that further refine the relevant results to our market.
Let’s start by knowing the way the data is shown.
Know the structure of the Google Adwords keyword planner
As always, before starting to run you have to know how to walk.
That is why I will now briefly describe all the information that Google Keyword Planner throws when doing a keyword search.
In the main screen of the Planner we can distinguish 4 well-defined segments. Will you accompany me to see them?
1) Graphic summary
In the middle part of the screen the results of the investigation of keywords in different blocks are shown.
The first is a space dedicated to graphically represent the results obtained.
As in other spaces, this can be hidden by clicking the “Toggle graphic” icon under this section.
► Search volume trend
This chart shows the monthly search data for the period we are dealing with.
The data shown here (like all that Google Keyword Planner shows us) comes from the very search records that Google gets in its search engine.
This is the graph that is shown by default and, curiously, the only one that is checked by most users of the tool.
It is a very common mistake to think that this graph is the one corresponding to the word or words that we have consulted. In fact, it is the tendency of search of the total of words that we are shown in the results (the ones that we consulted and the suggested ones).
The search trend for a particular word will be found in the graph that opens when you hover over the icon that appears in the “Average of monthly searches” column.
If we display the chart we can access many other graphs that also provide us with valuable information.
► Mobile Trend
This graph compares the search trend from mobile devices (in mauve) along with the monthly average of the total searches (in blue).
The smaller the difference between both bars, the greater the weight of the mobile search for those keywords.
Look for example in the graph of results, when the term is “pharmacia de guardia”.
Almost all searches are made from mobile.
► Device breakdown
This graph will show us the percentage of the searches that are made from mobile, tablet or computers.
Again pay attention to the comparison of this graphic for the search “pharmacy on duty” with, for example, “guitar courses”
If our keywords present this type of graphics we should be very careful with the responsive of our website and optimize to the maximum the user experience that we offer in these devices.
► Location breakdown
Here, just like in the previous chart, Google’s keyword planner shows us how the average monthly searches are distributed, but this time by looking at the place from which users search.
Eye with this, because logically the graph will vary depending on whether we have made a geographic segmentation or not.
Let’s see, for example, the comparison between these two graphs corresponding to obtaining results of the term “guitar courses”.
The first one without geographic segmentation and the second limiting the results to Spain.
► Coverage of the account or plan
This option will show us which keywords obtained from the Google Adwords keyword planner were already in our plan and which are new.
That yes: this chart only makes sense when we have an active Adwords campaign.
This means that if what we are doing is searching for keywords to use in our SEO strategy, this chart will not give us any relevant information.
► Comparison with the domains of the competition
As with the previous one, this graph is only relevant when we have an active Adwords campaign.
Its purpose is to show the percentage of times our ad appears in the SERPs, compared to that of other websites that compete for a keyword.
► Comparison with the domains of market leaders
This chart shows a percentage similar to the previous one, but this time compares the impressions of our ad with the impressions of the top 5 market leaders for those keywords.
2) Results of ideas in Google Keyword Planner
This is undoubtedly the main section. In it we will find the results of the search of keywords that we are realizing.
These results are grouped into two distinct tabs:
► Ad Group Ideas
You may find it active by default, but its utility (of course) is more geared towards speeding up the creation of Adwords campaigns.
What are shown here are groups of keywords (which is not the same as the keywords themselves).
That is, keywords grouped under the same concept or epigraph and that are related to our search for ideas.
Next to your name, the number of keywords that make up the ad group is displayed.
We can access the detail of this group very easily: simply by clicking on the same name.
In turn, keyword groups can be added to our Adwords campaigns in two ways:
Adding the entire keyword group. This is not usual (nor advisable) if what we want is to correctly adjust the impressions of our ads with our target audience.
Reviewing the keywords that are part of each group and adding only those that fit our goals.
► Keyword Ideas
This will be the tab we will use when trying to find ideas for new keywords.
Unlike ad groups, what you see here are keywords, not groups.
In addition, here we will find a first table where we obtain all the data corresponding to the terms of our search for which we make the query (with its corresponding parameters).
Notice that I say search terms (plural) … and is that, although it is something quite obvious, sometimes we do not realize (or we do not remember) that we can make a search not only for a product or service, but for so many As we want to separate them by commas.
Here’s a table with the list of keywords suggested by the Google Adwords keyword planner.
By default they will be sorted by the relevance of the keywords shown with our search terms.
The good thing is that the order of these columns is fully customizable. We can sort it by clicking on the header of the corresponding column.
We can also activate or deactivate the different columns by opening the drop-down menu that will be displayed when clicking on the “Columns” button.
The data that we will find when doing the search are:
Keyword (by relevance) ⇒ This column simply shows the keywords suggested by Google. In the rest of the columns you see the data that Adwords has compiled from the searches performed on Google.
Average of monthly searches ⇒ The first data that we are shown is the average of monthly searches, that is, the average of monthly searches performed within the period that we are analyzing.
To this numerical data we should never interpret it as an isolated data. My advice is to analyze it along with the trend data. And even better if you choose a period not too short.
See how you can change the average if you choose one period or another:
The reason for this big difference is in the graph of the trend.
A search for a long period of time indicates a much lower average for the term “guitar classes” than if we did the search for the last 3 months.
This is so because the trend of this search is on the rise (and it is seen that more and more people are interested in guitar lessons)
Therefore, the current demand for this term is more reliable in the short term than in the long term.
But beware: this is not always so. There are situations in which we should consider the medium to long term.
This is useful, above all, for searches that present a clear seasonality when what we want is to implement a strategy in the medium-long term (as an SEO strategy).
Searches for Christmas products (such as nougat) are the perfect example.
If we are going to carry out an organic positioning campaign we will have to look at the average.
However, if what we are going to do is an Adwords campaign for the holiday season, then what we are interested in is the data from October to November each year (which have an average of more than 4,400 average searches in two years)
► Solving the problem of approximate search averages
Finally let me tell you a ‘novelty’ with which Google surprised us recently.
Google is no longer displaying “exact” search averages for accounts that do not have an active campaign.
If this is your case you will see relative data like the ones on the right instead of the exact data like the ones on the left.
Well, the solution to this problem (without having to go through the box) is already an open secret and goes on to create an account of My Client Center (MCC) Adwords with a new account of Gmail.
From that account we add the management of the account that interests us and we can already make the queries with the estimate of the average of exact visits.
Another option, obviously, is to conduct a PPC campaign …
Anyway. I could give a lot of reasons why I think an Adwords campaign fits very well in almost any digital marketing strategy, but for now I’ll leave it here and move on.
The “Competition” column tells us if the keyword is more or less used in Adwords ads.
This value is not numeric but is displayed very generally, ie with a simple “High”, “Medium” or “Low.
The degree of proficiency shown is calculated by comparing the number of advertisers of the keyword in question (in the location or locations we have defined when segmenting) with all of the Google keywords (for the same geographical location).
This value is valid only for Adwords campaigns, because it takes into account a certain number of advertisers. From this it follows that a high competition does not mean that many pages compete for appearing in the organic SERPs.
It is important to clarify that talking about competition in this case is not talking about the number of pages competing for position in the SERPs.
The concept of competition in the keyword planner is very different from the one we usually use in SEO.
Here a word “competent” is a word that many advertisers want to bid on. Therefore, and a priori, the highest competition words will undoubtedly be the most profitable.
Thus, “keyboard” is a term of average competence, but “buy car” does not.
The first, with an average of more than 200,000 monthly searches has an average competition.
This is because the term “keyboard” can refer to a computer keyboard, a phone or even a music keyboard. This ambiguity in meaning is what makes it a Keyword unattractive to advertisers.
However, “car buying” (with 14,800 monthly searches) refers to a search with a high intent to buy, so advertisers will be very attractive to bid for the ad to appear in the results of these searches.
► Suggested bid
This value shows a bid suggested by Google for each keyword.
The calculation of this bid is based on the prices that advertisers are paying for those keywords within the same geographic location.
Keep in mind that the suggested bid will also vary depending on whether we have selected a search network or another, because it never costs the same to display an Adwords ad, for example, on YouTube.
► Percentage of impressions and organic position
These are two columns that we will not be able to activate if we have not linked our Google Adwords account with the corresponding Search Console account of our page.
► How to link to Google Adwords and Search Console
To make the link we will have to open the “Settings” menu (in the gear icon of the top menu bar).
In this menu we choose “Linked Accounts”.
Then go to the “Search Console” option.
Now we only have to click the “Link new site” button and enter the URL in the dialog box.
Once done the link will have to wait a few weeks for Google Adwords to collect information from Search Console to activate both columns.
You may also like
Google Webmaster Tools “Tutorial and Tips for Using Search Console”
► Add to plan
This column only includes a button that actually does what its name implies: add the registration keyword to our Google Adwords plan.
When we add a keyword to the plan, it becomes part of a group of Google Adwords ads that will be shown in the right column, and from which we can manage our bids and forecasts before launching the ad.
3) Search Parameters
In the column on the right we will find different options with which we can segment, narrow and filter our search for keywords.
This panel can be hidden by clicking on the double arrow icon “<<” at the top.
The options available here are divided into 3 groups:
“Customize your search”
There are several ways to segment search results in the Keyword Planner.
Segmenting the keyword search will be really useful as it will help us get listings better focused on our goals.
The parameters by which we can segment the results are as follows:
A) Segment by location:
Here the results will be delimited by the place where our target audience is.
Although most businesses are more or less global, it is quite common for a page to have its audience and / or the market in which it operates (or is targeted) in a particular geographical area.
We can refine the search location at the country, region or even city level.
Thus, for example, an online store that sells only within the Spanish territory could limit its search to Spain.
However, if we have just opened a local tapas and gourmet coffees on the Royal Street of A Coruña, surely we will be interested to know what are looking for users of this city in particular.
B) Segment by language:
Although this targeting is preconfigured with the same language that we are using in our Google Adwords account, it can be very interesting to change it.
If we are, for example, conducting a keyword research for a UK web (and with its audience in the same country) we will be interested in segmenting the language into “English”
C) Segment by type of search:
At this point we will have to decide if we want the results that the Keyword Planner shows you to match searches that are only made in Google or if you also want to include searches that are done on search partners (such as YouTube)
D) Delete negative keywords:
In this section we can tell the keyword planner that there are certain terms that do not correspond to our products or services.
I’ll give you an example that happened to me recently so you can see what I mean.
A client has a company dedicated (among other things) to the reform, maintenance and construction of facades and roofs of buildings.
One of their categories on the web were “covered”.
The fact is that if a user searches for “covers” he can be looking for the service of my client or also to refer to any question related to the covers of wheels of automobiles, motorcycles or bicycles, which has nothing to do with the target of my client.
Well, after an initial search without this type of segmentation we realized that we had to use negative keywords to get a list more reliable and clean.
In this case we included a list of negative keywords including: car, car, bicycle, mtb, bike, mtb, bbt, road, firestone, michelin, etc. Do you see where the shots go?
This type of segmentation is really useful to eliminate certain irrelevant terms and start analyzing the results with a much more relevant listing.
In this section we will be able to configure the range of time that Keyword Planner will take as reference to carry out the investigation of keywords.
Although it shows us the last 12 months by default, it is important to take into account the search trends of words.
As we saw earlier (in the example of the term “nougat” when speaking of the “Average of monthly searches”), some data will be more or less representative, depending on the period chosen and the seasonality of the searches.
► Customize search
In this last section of the search parameters of Google Keyword Planner we find three types of customizations:
Keywords to include
The filters serve the function of limiting the type of keywords that will be included in the results (according to certain values).
B) Average monthly searches:
This section allows us to filter the results depending on whether the average monthly searches in the configured period is higher or lower.
C) Suggested bid:
In the same way that we filter the average of searches, also narrow the keywords according to the amount of the suggested bids.
D) Ad impressions percentage:
When we have an active Adwords campaign we can be very interesting to filter the keywords according to the percentage of impressions of the ad.
This figure is the result of dividing the number of times our ad is shown in the SERPs (impressions) between total searches for that keyword.
This will give us an idea of which ads are most relevant and which ones we should check to improve their Quality Score
When looking for specific results, we can choose one or more types of competition. We just have to choose which (or which) of them we want to compare.
► Keyword options
The options allow us to set certain criteria to show some keywords and not others.
Unlike filters, in keyword options we do not set quantitative limits to filter by certain values. So we can choose which keywords we want to analyze.
Thanks to this option we will be able to:
A) Show only ideas directly related to the search terms:
This filter allows us to see, on the one hand, only words related to the term (or terms) we have indicated and, on the other, the suggestions on the keywords that interest us.
When we already have a previous study of keywords (and when we have more or less clear in what terms we are going to focus), we can check this box for more focused results in our strategy.
However, if what we want is to look for broad ideas or new profitable niches in which to compete, it is advisable to leave this box unmarked.
B) Show keywords in my account and in my plan:
These are two options that allow us to filter keywords based on the ads in our account or the keywords we have included in our plan.
C) Show adult content ideas:
As the name of the filter indicates, if we activate this option will include some adult content among the results.
► Keywords to include
This filter serves to limit the results to keywords that understand the terms that indicate. Therefore, any possible result that does not include the indicated keywords will not be displayed.
If we want to include these words in a specific order, we will have to write them in quotes.
In this way, if we see the example of the words car and new (without quotes) we could return between the results: “new electric car” and “insure new car”.
But if we include the words “new car” in quotes, it will never show the result “new electric car” because the order of the words is not the one indicated.
This filter could be considered the antithesis of the “Negative Key Words” that we saw in the “Segmentation”.
4) Adwords Keyword Plan
In this section of the keyword finder we will make the first estimates and management of the bids, clicks and costs of our PPC campaign.
► Bid, click and cost intervals
First we’ll see how the visibility of our ads changes as we change the amount of money we’re willing to bid per click.
In the range of bids we can configure the maximum and minimum bid. Depending on how we do this configuration, we will get a cost of the daily forecasts of clicks and the investment to be made.
► Ad groups
Here we will see the groups of ads that we have been creating with the realized searches. At the same time, we can edit the contents of each group by clicking on the name.
Finally, we find a series of buttons that will serve us:
Review the plan: where we can see the daily forecast of the ad groups and keywords, as well as edit and add the keywords of the plan.
Copy to clipboard
Download the plan
Save to the account (so we’ll start a campaign with the generated ad groups)
What options does the Keyword Planner offer us?
When we access the Keyword Planner we see a screen like the following:
The first of all will be the one we most likely use most often when we need to do keyword research.
Let’s see how it works now.
1 Search for new terms with the keyword planner
Whether it’s for Adwords campaigns, or to optimize our SEO strategy, the most obvious utility of this tool is the search for those keywords in which we should focus our efforts.
That is, the most efficient words to get qualified traffic.
If we are looking for keywords for SEO, what it is really about is finding those terms that people are looking for in Google and with which we would like our landing included in the SERPs.
If, on the other hand, we are looking for keywords to make ads, we will also try to find the terms that people are looking for in Google, but this time with the intention that our ad be shown for those searches on the SERPs.
Then, knowing the above, we will use Google Keyword Planner to get qualified traffic to our website: traffic very likely to perform the conversions that we hope.
The way to do it, in fact, is quite simple.
We can search for new keywords using one (or several) of the available alternatives:
From a phrase
From or from a website
For a category
► From a sentence
This is perhaps the most commonly used method. Choosing this option, we enter the query that we think will use our buyer person when performing a search.
For example: “guitar courses”
► From a website
We could also introduce a specific website.
A good idea at this point is to choose the page of our most direct competition.
So, for example, if our business model is online training to play the guitar, we could put in this space http://www.guitarraenunclic.com/ and the keyword planner would return some interesting words that our competition already is using.
► From a category
Another way to search for effective keywords is to enter the category of searches for which we want to find keywords.
In the case of the example, the most appropriate would be “Education and musical training”.
Keep in mind that these three ways to filter possible keywords are not exclusive. This means that we can use a phrase, a web page and a category all at once. In this way we will be focusing much more on the niche to which we address.
2º Obtain data and trends of the volume of searches
The operation of this second option offered by the keyword planner is quite similar to the previous search, but in this case does not search for keywords.
It simply offers the data corresponding to each record that we indicate in the tool.
We will use it when we are clear about the key words we want to study
All we will need is average search data, competition, bids, etc. In fact, the personalization of the search (including filters, periods and segmentations) will work exactly as explained above.
3º Combine lists of keywords to get new keywords
This is an interesting option that you can apply in many projects, but is ideal for those who have specific businesses such as an ecommerce.
What is involved here is to combine two keywords lists to get other new keywords making combinations of both.
There are other tools like Mergewords that perform this function, but now you can do it from the same planner.
We can make combinations of up to 3 keyword lists and get directly the forecasts of the campaign or the volume of searches.
4º Plan the budget and get reviews
Finally, the main screen of our Google Adwords keyword tools shows us this option to plan and get reviews.
Here we will not get ideas or search volumes, but daily forecasts of clicks, impressions and cost of ads for certain keywords.
The data is divided into 4 tabs:
► Ad group
We can also refine these forecasts further by entering the maximum bid data we want to make and our daily budget, as well as clicking on “Get detailed forecasts”
What words should I choose?
When we search for popular topics such as “second hand” we will get very broad results.
In the case of “second hand” we see that it is performed more than 2,700,000 times a month.
It is certainly a very popular search (with more than 90,000 searches per day), but it is also an unattractive search.
Its low competition in Adwords is due to the ambiguous of the word, since it can refer to many things.
The same is true of SERPs with many and very little focused searches, and with more than 54 million pages competing.
The question is to find those searches that will really make us money, that is, those by which we can get more traffic with less investment (money in the case that we use Adwords, or investment in effort and resources in the case of That we do SEO).
Other Keyword Planner Uses
These are the basic functions for which Google has designed the keyword planner, but it is clear that the possibilities of using the data that this powerful tool offers us are very diverse.
Here are some alternative uses you can give the planner, some of them much more popular than the design of PPC campaigns for which it was created.
1º Create content that solves the problems of your audience
One of the best ways to capture traffic in your website’s blog is by giving a solution to a specific problem that people have and that is reflected in the searches they perform.
Google Keyword Planner will help you identify what are those issues that your target audience is looking for a solution on Google.
Imagine a music school that teaches courses to learn to play the guitar (to cite the example above).
The key words “playing the piano” can be a pretty good general term from which to give solutions to our target audience.
How will we do it?
Well, it’s really simple: we’ll try to find new keywords from “playing the piano”.
When we enter the term in the search box and click “Get ideas”, at the moment we will see about 700 ideas for keywords.
What it is now is to filter them until you get those queries that pose a problem for which the user seeks a solution in Google SERPs.
To do this we will use the “Keywords to include” filter and we will put terms like “why”, “how”, “when”, “how much” or “what”.
Thus we will see that the keyword planner returns terms such as “how to play the piano” or “how long does it take to learn to play the piano”, which are long tail keywords very focused on the needs of our target audiences.
2º Positioning an existing page for new keywords
The same landing page can (and I dare say it should) position by more than one keyword.
Sometimes we do not realize that there are certain keywords with which with little effort we could optimize a page and increase in the ranking. And this thanks to the addition of new keywords.
These words that we did not include until now are costing us to lose some qualified organic traffic without even realizing it.
To get them we simply have to enter the URL of the landing page to be analyzed in the “Your landing page” box for the search of new keywords.
The result will give us a list of keywords that Google understands the page addresses in some way.
Our page may not currently rank for these terms, but we can often optimize content, meta tags, and even titles to start bringing traffic to these new keywords as well.
After all Google is already telling us that the page is about that.
So, if for example we analyze my article on WPO, we will realize that it is not optimized for some terms that Google recognizes as “measuring internet speed” (with 9,900 monthly searches), “cdn” (with 5,400 monthly searches) or “pagespeed “(With 6,600 searches per month).
These more search terms will be easier to find if we sort the result by “Average Monthly Searches”.
Now it would be a matter of analyzing the demand for these keywords and trying to optimize the content of the article to start ranking with any of them.
3rd Organize the web architecture
Designing an optimal information architecture for a website is a critical aspect when it comes to positioning our different sections or categories for the keywords that correspond to them.
If we’re building a website from scratch, Google’s Words Planner can help us design this structure.
For this we simply introduce our service or main product and wait for you to suggest keywords.
The trick is to consult the groups of keywords (not the words themselves). Google will have grouped the different keywords that we can focus on, with their corresponding ad groups.
Each of these groups will include a possible category that we can implement on our website.
Thus, if for example, if we have a company that sells chimneys, we will use this term and it will return us many possible categories for the information architecture (in the form of ad groups).
Obviously we will find some groups of words that will not be able to become categories, although many others can give us precise ideas of the content of the site.
4th Check if Google understands the keywords for which we try to position our website
If you are not creating a new website (as in the previous case) but already have your website published long ago and each page has some keywords that you are trying to position it, then the planner can serve to check if Google considers your page relevant For those terms.
To do so, we will re-enter our domain in the URL field and press “get ideas”.
If the keywords for which we have optimized the content are not included in the keyword list that Keyword Planner shows us, it is that something we are doing wrong.
5º Looking for micronichos with the keyword planner
If it’s about finding micronichos with Adsense, Keyword Planner can also help.
Let’s not fool ourselves: the micronicho will not find it with the data obtained from this tool. What is certain is that using them will help us find candidate keywords to become profitable micronichos.
For a micronicho to be profitable it has to start from a keyword that meets certain requirements:
A high volume of searches that ensures the traffic necessary to make it profitable. The more search volume the better.
A high competition in Adwords and a minimum bid to ensure that the keyword is attractive.
A steady or growing trend of keyword demand.
Thus, one way to find a first list of micronicho candidates will be the following:
Look for keyword ideas for the product category that we want to focus on (although we could actually do that with a keyword and search related).
Filter the search by applying minimum search volume limits (> 7000 would be a good starting point), minimum bid (> 0.50 € for example) and competition (ticking “High” or “High and Medium”, but never “Low “).
Sort the listing by average monthly searches.
It is important to look at trends that mark each of the first results and eliminate those that have a very erratic or downward trend.
Now we can download this list and we will have to start checking other issues such as competition in the SERPs, the DA and the AP of the competitors, the type of results that are ranking in the top positions, etc.