It manage correctly your presence in Google plus, tends to be a theme a little complicated for many business or users of that platform today.
The arrival on scene of Google My Business for companies, caught almost by surprise many of the brands that still to this day still do not know how to wear a day with this indispensable online tool. For this reason there are those who wonder:
How should manage my presence in Google plus and at the same time take advantage of to the maximum My Business?
Thinking in the best way of answer to this question, is that in this 3 ° post invited thought interesting count with the collaboration of my friend, and part of my team, RaMGoN, user interest by G + in their forums of helps in Spanish.
I hope you enjoy this “updated” super guide that we prepared and updated with all new content that recent months have been emerging for you all.
How and why your business should be present in Google plus? “The great guide plus”
In this post, we’ll talk about about how take advantage of all the possibilities offered by G + for your company, business or brand on the Internet.
Is possible that does not have clear how bring to out your strategy in G +, or that know all their options for companies.
Well, don’t worry, I’ll try to respond here to all that.
► It first of all, away you of them absurd topical that used them detractors of Google Plus that safe already have read u heard of mouth of much people… as it’s city ghost, for example.
► Second, consider well who is behind all this. Neither more nor less than Google, the same brand that has a search engine that over 98% of people in Spain they use and which manages the largest system of advertising of the time (associated with the search engine and Web pages).
That same Internet giant is also mapping around the whole world and allowing your business to appear located on a map online via the leading global geolocation system.
Could follow listing services by which the search should be the main allied to your brand, and course there enters also Google Plus, now you’ll see why.
Does what Google Plus and benefit my business?
Google plus is the face more social of the own Google, this is the explanation more simple and easy for understand.
The concept of network social is certainly something new concerning their beginnings.
Before we had known it as a platform that served as a nexus for almost all services offered in Mountain View companies on the Internet.
The main reason to use then, based on that previous statement, had been given by the presence and full integration of Google Plus in each of the services company could (and you should) use to maximize your presence on the Web.
However, as you said, all this has changed since end of 2015 with a very deep renewal, now Google Plus is a service independent, with many of their functions as Hangouts or Google photos rendered.
Since then the role within this network social it have taken them contained, passing to a second flat the relations between them people (and by ende them circles).
This claim I make is that best exemplifies the current operation with its two main functions: communities and collections.
Are the two large pillars on which is must sustain any strategy of content that want carry to out in this network social.
But also, I want to share with you a video in which show them differences between the old and new version that still today continues receiving updates with functions new and inherited of the classic.
Google Plus serves not only as a social environment to connect with users, they use allows a business to obtain greater benefits from this as we will see later.
These are other reasons of weight to include this network social in your strategy of marketing
- Google Plus indexes all content you share on your page and display them in the results to those who you have among their circles. To difference of what occurs with Facebook that does not appear in the results of searches.
- Them + 1 that receive your content, already is in the web, the Finder, it own page of company or others will serve to position you best in the Finder (influencing directly in the SEO )).
- Is a platform social where you can find a target new and different to the of networking social as Facebook or Twitter.
- Competition with other brands is lower than other channels. There are so many companies and therefore there is a saturation in order to address certain types of user.
- Positive relationship with potential clients. According to some studies, the relationship of those users with them brands has a perception positive in more than the 53% of them cases (very high respect to others channels, both digital as traditional).
- Large capacity of segmentation of followers to target different content strategies, also the possibility to have direct access to your emails.
- Geo. It improves the visibility of your local business on the search engine and maps.
- Tools of analytic own.
Where to start in Google Plus a company? Begins with Google My Business
To begin, you should know that If you’re a brand or business Google makes it very easy, has a platform, special and different to that offered in the management of user profiles, from which to manage uniquely each and every one of the services that you have associated with your account in the company of the search engine.
Is is of Google My Business and is no doubt the great allied to manage all the presence of our in the network.
Google My Business allows us to, among other functions, to register our business page, connect all enterprise applications, Google Plus page statistics and Analytics to view recorded data of our website from there.
Then you can see a webinar that did with all them steps to configure your has in Google My Business and some tips with which optimize your has.
Getting started in Google Plus we go to Google My Business and take the following steps.
1 # Create a page
At this point you should be clear if you’re a brand, a business with local physical or offer services in a geographical area determined (no physical location).
Those three possibilities that offers Google My Business is reduced indeed to two types of pages: locations and pages of brand.
- Locations: have a place or multiple physical allocated in Google Maps offering services and characteristics to a location. This option would be the ideal for business with local physical and professionals that offer their services in an area geographical.
- Brand pages: have a page of Google Plus but not a location in Google Maps. It is a choice for brands or businesses without physical location (for example ecommerce) or professionals who sell their services on the internet.
Therefore, the choice of an alternative will clearly differentiate our page in terms of objectives, strategies, and relationship with other services that we are already using in the great G.
2 # Complete your profile
Once created the page is necessary to complete the profile with all data and information.
Write an appealing slogan.
In addition links in the section “Links” other channels that already you have a presence.
3 # check your page and request your Vanity URL
You will need to confirm that you are the owner of a domain and choose a URL custom, more readable and identifying your brand.
If you have a location in addition you will need to verify the physical address. The process is completed with the arrival to your address a Google My Business sticker and a code that you can insert in your profile in My Business.
4 # Add a badge to your website
This technique will be used especially to attract followers, allowing your own main channel to attract new potential customers.
Gets the code HTML to place in your web here .
Main actions to be carried out to boost your Google My Business page
Now that already have created your page of Google Plus list and running is time of put up a good strategy of contained that you allow do grow your community, generate interactions and it more important, meet the objectives that you have marked previously.
For this content in G + strategy you can support on that at the beginning of this post I told you that they were the main pillars of this social network: communities and collections.
Let’s take a look at how and why.
Collections is a great way to segment your content usually you share on your page by categories
A good strategy of content us will allow position us as references or experts in certain thematic by which we can interest that us relate.
For a business or brand is is of a form Super of publishing content allowing to his followers choose Subscribe is to each collection.
If you’re a professional and you focus in some thematic interesting also achieve results as traffic to your web and hundreds of thousands of followers to your collections of Google Plus, as in my case.
Some examples of use could be creating collections for products, services, advice, news corporate etc.
You can learn more about how get more collections out in for the next webinar I conducted for Semrush.
Join or create a community
Communities are another way of getting your content around topics that other people will also be interested.
Again, what important is the content that here share.
Unlike the collections you will have to take into account that here there are restraint and that if the community is not yours you depend from other people for publication, rules put them others.
Therefore, them communities represent a good source to give more visibility to our content and reach to those people that may be more interested in them and therefore of connect with our brand.
In this post you will find some reasons why your brand should be in those communities.
Some tips extras that you come well to draw more benefit to Google Plus
► Mention to other profiles
Is a form of cause the attention of your users, without abuse or get to the Spam. Use this technique whenever it is justified.
► Create surveys
This new feature of Google plus allows businesses or professionals obtain specific data about the tastes and needs of your social audience. It is as simple as preparing a survey with a simple series of up to 5 answers.
► Set a how outstanding publication
Take advantage of this feature to display a post with relevant, useful content to focus our strategy on those users landing for the first time either to our profile, collection, or community.
► Interact, not to the self
Can follow this simple technique that I call the series 1-3-6-9 for interact in Google plus caring for the number of publications, reviews, shared and + 1 made to mode of interaction.
► Include Hashtags in each one of the publications
By default and of way automatic this platform social defines three based on what you have written, incorporate them always you.
► Leads plus a post from Google to your web
Can embed all your publications in a web hosted on WordPress
► creates a circle of notification
A circle of notification in which include to all those profiles that have chosen be subscribers of your publications, the form of doing it would be as in the example following.
► Segments to users by circles
Take advantage of the full potential of the circles to segment those profiles that you follow or follow you.
► Edits and creates posts perfect
Write perfect posts with a structure similar to the one of a blog.
That structure is composed thus:
Add also Edition of bold, italic and strikethrough format to all your texts. Is thus:
You can also combine each other different formats, or apply the code to entire paragraphs.
In summary the anatomy of the post perfect would be as you show in the following infographic.
Examples of brands that work with Google Plus
Finally, and to end this post I want to show you some great brands that are doing really well in Google Plus practically since its inception.
As can appreciate, if going to their profiles, their main resource of content is the visual, images of optimal quality and very focused to capture the attention of the user, relating always that image with the product that offer or sell (achieving thus an excellent attraction from the user).
Google plus is a powerful tool that well used implies a greater benefit from any marketing strategy online that involves also the use of any tools, applications and services from this company that we use almost every day.
Hope that now yes, after read all this post and see the large opportunities that tools as Google My Business you offer for the management of G + is have cleared some of your doubts to the respect, if them had.
And if not, in any case, I wish that this post helps to now get more out of the presence in Google your business plus.