Have you considered providing training in streaming but do not know how to make a free webinar from scratch?
And if I told you that it is not so complicated and that in this post you can know the alternatives you have to do it.
As you can read in this guide, it is simpler than it seems.
Today, we have very good platforms that facilitate us a lot in the task in this subject so that we only have to focus on offering interesting content in it.
Now, how do I decide which is the most appropriate tool for me to use a webinar?
This will depend on various factors such as the resources you have, the content you are going to offer, the students and even the level of quality you want to offer in your online classes.
Of course, the best in any case is that you know the options and once you have clear your pros and cons you decide for one or the other.
For this occasion, in this 76th guest post, we have Elia Barahona who as a specialist in the subject will show us the main alternatives that we currently have.
As you may already know, Elia was previously telling us What is a webinar and why use it in my digital marketing strategy?
I hope this post will serve you, if you have not done so already, to launch yourself fully to impart training by video streaming commonly called free webinar, sharing that knowledge in which you are sure to be a specialist.
How to make a webinar step by step
How to make a free webinar step by step from scratch?
Today I want to share with you the step by step to follow to get an increasingly used tool on the internet: a webinar.
The topic of how to do a webinar and the steps that we have to follow to make it successful is growing louder and louder.
It is clear that gaining visibility and positioning yourself on the Internet as a referent in your niche is an ant job. It involves work (like everything in life!), But with effort and patience you will see the fruits of what you have sown.
Many times the best way to gain the trust of your community is to demonstrate your know-how, your know-how, and a webinar allows you to do just that.
The advantages and facilities offered by the free webinar make them one of the most chosen options today.
In the USA 80% of professionals already use webinars do you add? by @ClassOnLive
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In that country they use them as part of their marketing strategy They are in full swing!
A few years ago, this task was quite complicated. The speed of the Internet and technology did not help, but today everything has changed and it is easier than ever to turn a local audience into a global audience.
If you are thinking of doing a free (or paid) webinar and do not know where to start, here are a couple of tips to create your first webinar and the 3 tools that, because of their ease, flexibility and simplicity will help you to create them:
Go to webinar
YouTube Live (previously Hangouts On Air)
I usually catalog webinars in two types:
► All in one
They are those webs that already give you everything done, so that you only focus on creating quality content.
These include from the management of the participants and the database, to the videoconference system and the payment platform (if required).
For this type of webs you do not need technical knowledge.
Some have an integrated videoconference system, which can bypass the downloads.
Among them are some like GotoWebinar and ClassOnLive.
► B. Videoconference Platform
They are those webs that only offer you the videoconference system, so you have to do the rest.
In this case you will have to make a web page with the detail of the webinar and with your biography.
You can do it with a wordpress template or choose from other websites like Instapage.
You will also need more extensive technical knowledge since you will have to coordinate the registry management of the members through a database. And, in case of payment, you will have to use a platform that allows attendees to register and pay.
In this group we find, for example, YouTube Live.
Next I’ll show you how to make a webinar in each of them. Then it will be you who will have to choose the one that best suits your needs and goals.
How to make a webinar with Go To Webinar?
Another web that gives you everything done is Go to Webinar.
What is Go to webinar?
It is a platform that has been in the market for many years and makes it much easier for you to create and manage your webinars.
Although it gives you everything done, it is advisable to create a landing page that makes your students’ access more intuitive, attractive and easy.
Once you have registered on the web go to your control panel, where you must click on the button “Schedule Web Seminar”.
This button will take you to the text editor where you can fill in all the details of your next webinar.
Make your webinar with the GoToWebinar platform!
Once you have filled in the general data of your webinar, a web site will be generated where you can edit more details.
This web contains several fields that can be modified very easily, you simply have to press the button that is located in the right part of the field.
Finally, when you scroll down the web scrolling you can find the link (url) to your broadcast that of course you can use to invite attendees via email or taking the url to any web in which to insert it to be shared.
Get the unique URL for your webinar
If you click on the assigned url, you will find the example of the page with the description of your online training.
Among the information you will get will be the information that we have already completed as:
- The date and time of emission (shows different hours according to where we connect)
- Go To Webinar Platform Usage Information
- Program established for the issue
- Registration fields for user registration
- Description of your Webinar
Many times, there are organizers that to personalize even more that log page create a landing page of their own.
This is fine, but keep in mind that participants must register twice: on the landing you created and the link to Go To Webinar.
In order to use Go to webinar, you and your participants must download the video conferencing system or software, which is automatically performed when entering the virtual room.
In the most advanced plan however you will not need to download software.
This platform allows you to create a webinar without many complications.
Although if you prefer to do all of you, I will tell you how to make a webinar with a platform that gives you only the virtual rooms: YouTube Live.
How to make a webinar with YouTube Live?
What is Youtube Live?
Youtube does not need introduction, that’s for sure. But, in case you did not know, from September 12, 2016, Hangouts live passes from Google to YouTube Live.
This means you will no longer be able to schedule events or webinars from Hangouts on Air, and you’ll have to schedule them from YouTube Live, Google’s platform for streaming events, including webinars.
To create your webinar with Youtube Live, the first thing to do is start your registration with your Gmail account to create a Youtube Channel.
If you do not already have a Gmail account, you can learn how to do it here.
Once you have registered with your Gmail account, you will enter your channel (which is automatically created).
In it you have a control panel with the option of “Live Broadcast”.
Within this section you will see two options.
Option 1 ⇒ “broadcast now” means you can broadcast right now without programming (which is not the case for a webinar)
Option 2 ⇒ “create an event”: it is a scheduled retransmission in the future
Since a webinar fits within this second option, we will focus here.
Before proceeding, here is a clarification:
Google needs a verification through your mobile to be able to retransmit. Just give your phone number and select the option to receive a key per text. When the password arrives, place it in the corresponding field and you are ready to start.
Create your event on Youtube Live
Once the verification is done, you must select “create a live event”, which will take you to the Creator and Text Editor.
You can choose between:
Make it public (and share it on social networks).
Hidden / private, in which you can directly invite (via email) the participants.
Choose the second option if you just want to test, since what we really care about is that it is public.
Select the visibility of your webinar
Once you have filled in the description of the event, you can choose to have more than one webcam and describe how many bits you have.
You should note that there are some restrictions, such as that no 1080p broadcasts of more than 4 hours will be archived.
Before you start broadcasting, you must download the encoding software for your video. With it you can capture content (like the one on the desktop or the one you record with a camera, a microphone, etc.) so that all your participants can see it.
The encoder is automatically set up, allowing you to cast through YouTube immediately. To download it and know a little more you can read here.
Since a webinar has a specific date and time, Youtube Live gives you the option to choose a “card”.
These are very useful when you have the link on your website and have not yet been taught, as it provides interactivity.
The cards can tell your participants how much time is left before the webinar is delivered and even show personalized images, titles and calls to action (depending on the type of card).
Although YouTube Live automatically archives your live broadcasts, we recommend that you create a local file as a backup. The creation method depends on whether you use the Issue Now or Events option (which is the case for webinars).
If you want to promote your event, you can do it directly with the link, but ideally you do it on your own website with the details of it.
So you can send and manage the reminders emails and have a register for the attendees to sign up, something that is very interesting with this type of online training.
You can also have the contacts of people who are targeted, which is very useful.
Once you have the list of attendees, you must send the link to them to connect.
There is an option where you can embed the video of the broadcast in your web, although this will depend on the type of platform in which you have your web, in WordPress without going further you will have no problem.
YouTube Live is a tool that facilitates access to virtual rooms, but not being a tool created for webinars have not developed many of the services or functionalities that are required.
However, if you do it yourself, it works great.
How to make a webinar with ClassOnLive?
A platform that as in the case of Go To Webinar gives you everything made is ClassOnLive.
But what is ClassOnLive?
A tool that allows professionals and companies of any size and sector to take an online event safely. It is very intuitive and has many possibilities of personalization.
Anyone can use it, whether or not technological knowledge. The only requirements to do this are a webcam and a microphone, since the rest is occupied by ClassOnLive.
To create a webinar in ClassOnLive you only have to register as an instructor. Once you have done so, go to your control panel and click on the “Profile” section.
Then fill in all fields to complete your bio:
- Placed a photo
- Your social networks
- A short description
- How to complete the ClassOnLive bio
The control panel is very easy to navigate, since its interface is very simple and modern.
Once you have completed your profile, go to the “my Courses” section and click on “create a public course”. Then, again, fill in the fields.
As you can see in the photo below, its creator and text editor is very intuitive and allows you to fill in and edit the information in a very simple way.
ClassOnLive Text Editor
Now complete the general information:
You have the option to upload a promotional video or youtube link and place additional files such as an e-book, a pdf, etc.
You can also upload a photo, making it more visual.
It will not take more than 10 minutes to have everything ready.
As you will see, a link containing the landing page of your webinar will automatically be generated, which also includes the page of your biography (and your company if applicable), with all the information you have just completed .
As the participants point out, you can enter into your control panel and manage them:
See the attendees
Contact them by internal messaging
Check details of your community
Participants, for their part, receive reminders emails about your webinar that are created and sent automatically, saving you time and work.
The day of imparting your class online you just have to enter your control panel.
In your calendar, in addition, you have the option to access directly in the virtual room.
ClassOnLive has a videoconferencing system integrated with the latest technology, so neither you nor your participants should download any software on their computers.
Within the virtual room you can share screen, documents, chat, record the session live and even give voice to your participants.
Once your training is completed live, a survey will automatically be generated and sent to your participants.
You will also have access to the recording (to download if you have done it) and to the emails of all the participants, being able to continue contacting them on or off the web.
In your advanced plan, you can see Analytics and Performance Charts: who was more connected, who participated more in the chat, etc.
You can also customize the virtual rooms with your colors and logo and even set up your own virtual academy with all the webinars you impart to be able to position yourself as an expert.
If you ask yourself now, which tool is better for me?
Think about the following: that depends on you … your time, your knowledge and your budget.
There are organizers who prefer to do all of them and only use the videoconference platform for the virtual rooms and there are others who prefer to invest the least possible time in the technical / technological part.
Regardless of the platform or the reason you choose any of them, the key element of how to make a webinar has no science: the most important is the content you are going to impart.
If you channel your efforts into it, your participants will not only stick with what you give them, they will also remember your brand.