Start with a blog is quite an adventure, but sometimes we don’t have to choose the most appropriate roads or simply make bad decisions that make this adventure turns into a misadventure, and in some cases lead to the abandonment of the project.
In this article I want to give you what for me are the 10 keys that every blogger should be tattooed on the arm to make your blog run really, and regardless whatever your objective with the same.
How to make a blog that works?
The eternal question that hope that in this article find some of those answers that you help to get it.
Board #1. Why should do a blog?
Before put the first stone of the work that will give form to your blog have that reply to this question and define what is the main objective that intend to achieve with this project. This is super important and that will logically be linked to decision making within our strategy of dissemination and marketing.
These are some of the most common goals:
- To improve the mark personal.
- To get work.
- To improve the current work.
- To create your own work.
- To monetize your blog and live from it.
There will probably be many more goals, but in my experience, these are the most common, so think carefully what is the main goal that you decide to make a blog and wait with work and effort reach a day.
Happens anything because you have a goal and then other secondary objectives, but remember that the focus should always be on move towards these objectives.
I’ve been a little bad I have to admit I’ve got a previous target with a little trap or suspicion, and already really if your goal is to get a job the best way and more quickly do it is not to create a blog, this will take several years to get it, if you want a job as soon as possible to do the following:
1.-Select or defines the profile professional where like to get work.
2.-analyzes the main blogs of that sector you are going to create a list of 20 blogs with more traffic and community in the sector. This it will do with a tool free call similarweb where you can get the traffic monthly of any blog.
3.-writes an email to them blogs of more traffic indicating your areas of specialization e indicating that you subject them would like to that addressed in your blog, this is very important because are going to respect the calendar publishing of each one of these blogs, but also is very recommended that indicate a pair of links to articles that have written previously that will improve your chances of publishing an article in this blog.
4. prepare the best article you’ve never written, da as you locked yourself a week to get it, you have to think about is that every time you post you have a chance to get work, so that you make it the most, and the best way to do this is creating an article very but very good.
Council #2 defines your digital marketing strategy
Make a blog not is a whim, has that be something thoughtful and thought, and with a plan of actions that us help to the achievement of them objectives that us have marked, is by this that the next step will be define your strategy of marketing that going to apply in your new blog.
A appearance that consider key if like take your blog to good port is form is during 6 to 12 months in the different areas of work that go to perform with my project.
The training you will help to reduce to the maximum the number of errors and “gaffes of pata”, and that we will help to win much time e go advancing with greater speed.
Ten always them feet in soil and defines a strategy that is attainable and realistic, not there is nothing more absurd that define a target very complex, because for it only that us will help will be to generate us a frustration totally unnecessary.
Is clear that your blog not can depend on of an only channel or via, or what I call of a “google-dependency”, and thus avoid that your project is see badly affected in the case of receive a penalty.
Council #3 oiling machine
Quiet you won’t talk about mechanics, but technical aspects which I consider fundamental if we want to achieve visibility and traffic on the Google search engine.
This is the step zero or step less 1, i.e., is it first that we have that make a time have created the blog, and is make a audit SEO of our project, and with this detect all type of errors technical that could be a great ballast and affect negatively to our positioning:
1.-optimize the speed of charge. OK, this is not a mistake, but if it is very important in SEO and directly affect user behavior factors.
2-4xx and 5xx errors. One of the most common errors on any blog and something is to which we must pay special importance in our project.
3-content duplicated. This is a classic of the world blogger in general, if have a blog almost safe that have something of content duplicate, but what you must know is that the greater part of this content duplicated is generates with a bad configuration of the blog.
For example, I you would recommend to my friend Silvia Cueto that not host the paging of the blog, and thus would reduce a 70% the content duplicate of your Blog.
4-content indexed. There is that determine if really have indexed in Google all the content, or see for example that content not us interest index and want to block, to not disperse authority in pages that not us interest, and thus avoid that the Finder Google work of more.
Council #4 the importance of an effective content strategy
He thinks only of the amount of content that you are going to write to publicize your brand and your blog, but is very important to make a good choice of these contents, especially when we have just started our blog does not have any authority or traffic.
You have to start your blog at least 3 articles:
1.-personal Post. A article where count why have decided embark you in the world of the blogging and that waits get, that count your baggage last, present and future, at least what pretend, your dreams, etc., all this of way very personal.
2-very powerful guide. Leave your stamp on a great guide right in the area that you want to make yourself visible.
3-article of mention. Remember that it is key to give to meet other professionals in your industry and connect with other people, so creating an article that is a ranking of professionals to follow, this will help you to publicize your blog quickly.
4-Post collaborative. Invited 20 referring professionals in your field to answer a question interesting, defines the extent of the response and delivery date, and see that as this post will be one of the items that best work and get to know.
If just of make a blog reminds something very important, includes many keywords long tail in your strategy of content, you’ll see that if it do begin to get and increase the traffic of your blog with greater speed.
Council #5 with only publish content, a blog does not work NEVER
This is the main error that see currently, and is think that with only publish content of value and quality in a blog is enough to is position, and this not is so e even is uses in error of thinking that publishing more content the blog will make that the project work or that the situation improve and not is thus.
Once someone has told you that a blog with 4 or 5 articles well positioned can have between 50,000 and 100,000 visits a month and work great, then because we obsess with the creation and creation of content, which makes no sense.
That is why I ask that you traces a strategy to position each content you generate in your blog. You have to make promotion, get traffic, get quality links, because without that you won’t get to position your blog.
That itself, recalls that the content has to be good, and is well optimized level of SEO On Page and that it experience of them users that it visit is good.
I’d also like to make clear that the King of marketing has never been content, is and will always be the user.
Council #6 publishes more in other blogs in your own Blog
This perhaps you can hit a little, but is the best decision that can do when create a blog, and is publish articles in blogs with much authority and traffic where can get large benefits as which describe then:
1 increase the authority of our domain, something very important to position in the Google search engine.
2. increase the authority of the page that link and want to position.
3.-get traffic from many quality of another blog similar to the our.
4 let us know to a very wide people community.
5 gain followers and subscribers.
So think about it more and not give more turns, published more times on other blogs in your own blog, and you’ll see how the results that harvests are very positive.
Council #7 get networking from minute zero
Thinks that the key to a blog work not it has a channel or the own search google but it has them people with which connect through this tool.
A Blog is the best curriculum vitae that can have a professional, is your best letter of presentation and the best form of connect and know to other professional of your sector, so take advantage of it to the maximum.
I you dedicate between 1 and 2 hours to the day to do networking with other professional, perhaps to boat soon you can seem much, but believe me when you say that if the day had more hours it increased, lol.
That itself, loses the fear to try to talk with others professional and treat of reach to agreements and collaborations that you help to make broadcasting of your brand.
Council #8 assists to those events and conferences in your sector
The best way to connect in a personal way with other professional is to look him in the eye and talk face to face and be able to give a handshake or even a hug, why not.
I recommend that you attend all events online and offline that you can and talk to presenters and attendees, you try to make the largest possible networking, that Yes, I give you a little advice, networking of more value is made after the Congress, when you take a beer with some of the speakers at the event.
So, good practice, would take a timetable of 2017 and mark all events you are going to attend next year.
Although I have that confess you that have many ganas of power desvirtualizar to my friend Ana kills, hope that this year 2017 is can make reality.
Council #9 intelligent competitive analysis
Is very important do a follow-up of them strategies that made others blogs similar of our sector, not with objective of copy what make but for learn and take the best decisions in our project, and especially for advance us always to our competition.
There is a tool that you should know and use every day, it’s my favorite tool to make competitive analysis to any project within our industry, this tool is SEMrushand an absolutely essential tool for any blogger.
Here you have a video to give you an overview of what you can do with the tool.
Council #10 increases your subscriber list
For me two objectives essential in the creation of a blog are two; the first create a community of readers of the blog and the second create and increase your list of subscribers .
Now I’m going to focus in this second and you go to explain some of them forms or methods as have got more than 45,000 subscribers of the blog:
- Free courses. Since ago 3 years performs different initiatives of training free with which I get more than 23,000 subscribers of the blog.
- Ebooks. With ebooks I have achieved more than 12,000 subscribers, but I’d like to make one small recommendation, create an ebook requires many hours of investment and if our blog has a good traffic maybe is not the best time to do so, especially on blogs that are created never recommend it.
- Webinar or event free. You can get hundreds and sometimes thousands of subscribers with an only event.
- Publishing content of value. This is part of any contents and tb strategy to achieve that our readers want to become subscribers.
- Free resource. Offer a free resource that is interesting for our readers may be a good idea to convert them to subscribers.
You recommend the plugin sumome, that is totally free and with which you can get thousands of subscribers in little time.
I hope that these tips will be useful in making a blog and remember, run a blog is a matter of years not months, so have patience and use a good marketing strategy, you’ll see how little by little come the results.
Virtually any blog works in the first months of life, apply these tips step by step so that one day get any goal you want.
Finally, and before closing the post I would like to challenge my friend Miguel Angel locked , a great professional, teacher and Communicator, surely we are surprised that something very interesting to the community of the #RetoConsejo . 2
Miguel Ángel is one of the professors of marketing most known and recognized both nationally and internationally, and is located in the top 10 of the best teachers of marketing worldwide, almost nothing.