What is a keyword or keyword?
A keyword or keyword is the word or set of terms that users use when they search the content they are interested in Google and other search engines.
With this basic definition of what is a keyword and we can get an idea of the extraordinary importance of keywords, since the vast majority of tickets on the internet pages are made through them because they are very few users today, directly typed the URL. Let’s see the importance of a good choice of keywords!
What we can bring keywords?
First, the fact that the usual method of search and entry to our website and justify the most appropriate in our analysis and search for the words, but is also an important factor in the scoring algorithm Google.
Hence, if we get a good organic positioning of our website or blog, is absolutely necessary to enter the keywords in the title and a subtitle, as well as the meta description and several times within the text (especially in the first paragraph).
Leaving aside questions of positioning, keywords are of extraordinary help to define the main content of our site and structure, as well as the different posts published.
The choice of keywords ideals
We have already seen that the keyword is a basic piece in the complex gear positioning (SEO) of a web. Therefore, it is important to properly select keywords that we use on our website or blog and its various posts.
The selection of keywords is a complex process, in which the analysis not only of our web and public ideal (buyer person), but also the mixed competition. The search process can be divided into the following phases:
Analysis of our website or blog. The analysis should be complete and comprehensive, as not only have to consider the issues that we deal with, but also what are the chances of our site and situation against the competition. We must be realistic and be clear that compete with certain keywords is very difficult, being very saturated and dominated by very important pages. These can have hundreds of thousands of hits and a very high level of authority and prestige (Page Authority and Domain Authority), which can be checked using tools such as MozBar.
Define our buyer person. Once we clear the position of our face competition, we can move on to the siguienfe phase, which involves the comprehensive definition of our ideal audience or buyer person, their needs and how to conduct searches to solve and obtain information.
Choose keywords to position. The above points, combined with tools like Adwords (to study the metric), will help us to see what the words we want to position and what have traffic, seeking a balance between searches that generate such words and the competition are. Obviously, we should not choose the keywords that almost anyone interested, but not the much sought with enormous competition.
Identify long tail keywords. It is looking sets longer and descriptive words, adapted to attracting more quality traffic and higher qualifications. The long tail words are very interesting because less competition combined with attracting an audience that may be genuinely interested in our proposals. For this work are very useful free tools like: Keyword Planner, Ubersuggest or SEMRush.
It is also important to consider aspects such as the number of monthly searches, since it reflects the demand for each keyword very well and, therefore, how much traffic can attract and the level of difficulty.
What did you think of this article? Would you have been clear concepts of keyword, its benefits and how to find the most appropriate keywords? For whatever you fancy provide, you have at your disposal the comments section. We will wait for you!